Eden is a social enterprise supported by YMCA Birmingham at it’s new Erdington Development, The orchard. A new addition for the facility included a space for an on site coffee shop. Along with Heps Architecture, Konnichiwa designed the interior but also crafted an identity for the café.
Eden was chosen, from numerous options presented to the client, as it connected with the YMCA’s Christian roots and the development’s name, “The Orchard”.
The identity system was designed away from YMCA’s new corporate brand guidelines in order to separate it and make it flexible for a future stand alone coffee shop in the future. The design was crafted and styled to appear friendly and inviting but also with an italian look and feel. The colours chosen reflected the name and images were provided by the coffee supplier.